Otiga - Branding and company architecture
This was a shorter identity project i did as design lead together with a company called Otiga. They are a cluster of companies that are generly based in the recruitment industry. Based in Norway but barnches out into Sweden and Denmark to. They wanted to have a new look at their identity, brand architecture, and possibly a new website.
The process was a short diamond shaped one where we started of with a SWOT analysis , and used personas to figure out who they feel like they are today and who they want to be in the future.
I designed a mockup website for them to show the potential of a new identity ad how it would speak to the world. The new identity focused on showing their expertise in a better way, showing the strengths of being a part of this group of companies, and communicating better that they work with recruitment and workers.
Project by: Jacob Pettersen, Andreas Kalleberg
Project length: 3 months
Where: Æra Strategic Innovation
Website
This is a video of the website mockup that I designed for them. The identity is pretty minimalistic and professional, since its a overarching identity for several underlying companies. The i in the OTiGA logo that i created is ment to symbolise that people are the center of what they work with.
The process
This is a overview of the diamond process that I planned and executed for the project .First part was the swot analysis, second part was talking about stakeholders and choose the most important insights . 3 part was looking at the website mockup and evaluate, last part was working with words and important sentences for the company like the values and goals of the company.